Write long-time students personal, handwritten notes frequently.
“I was just sitting at my desk, and your name popped into my head. Are you still having a great time flying all over the country? Let me know if you need some assistance in the use of the language.
Consider follow-up calls business development calls.
When you talk to or visit established students, you’ll often find they have referrals to give you, which can lead to new students.
With all that your existing students can do for you, there’s simply no reason not to stay in regular contact with them. Use your imagination, and you’ll think of plenty of other ideas that can help you develop a lasting relationship.
Keep it personal.
Voice mail and email make it easy to communicate, but the personal touch is lost. Don’t count these as a legitimate follow-up. If you’re having trouble getting through, leave a voice-mail message that you want to talk to the student directly or will stop by his or her office at a designated time.
Let students know what you are doing for them.
This can be in the form of a newsletter mailed to existing students, or it can be more informal, such as a phone call. Whatever method you use, the key is to dramatically point out to students what excellent service you are giving them. If you never mention all the things you’re doing for them, students may not notice. You are not being cocky when you talk to students about all the
work you have done to please them.
Remember special occasions.
Send regular students birthday cards, anniversary cards, holiday cards — you name it. Gifts are excellent follow-up tools, too. You don’t have to spend a fortune to show you care. Use your creativity to come up with interesting gift ideas that tie into your budget.
Pass on information.
If you read an article, see a new book, or hear about an organization that a student might be interested in, drop a note or make a quick call to let them know.
I hope you have enjoyed the tips and until the next publication!
Maria do Carmo Dall’ Armellina, visite meu Blog:
Formada em Letras e Bacharel em Tradução e Interpretação pela Universidade de São Paulo.
